Job Description

The Content Marketing Manager to the CEO will play a key role in managing and distributing content that represents the CEO’s brand across all digital platforms. This role is heavily focused on execution, organizing, scheduling, and ensuring that high-quality content reaches the right platforms at the right time.

You’ll work closely with a high-performing CEO who is a national speaker, financial educator, and media personality. Her brand moves fast with regular travel, public appearances, and media features. This role is responsible for ensuring the digital side of that brand runs smoothly while generating revenue for the business. From creating and overseeing the content calendar to uploading, posting, and tracking engagement, your work directly supports brand visibility, lead generation, and revenue growth.

This role requires a strong understanding of digital branding, lead generation, current social media trends, and what it takes to maintain a polished and consistent online presence. You'll also be supporting the broader mission of Empify , a fintech education company focused on building generational wealth and financial literacy for the 99%. The CEO’s brand is a direct extension of this mission, and this role is essential to helping that message reach millions and growing the business.

Title: Full-time Content Marketing Manager 

Details: Hybrid Role with Benefits in Atlanta, GA

Responsibilities & Work Environment

A strong digital presence is essential to growing our CEO's brand, generating revenue, deepening audience trust, and driving leads. As the Content Marketing Manager to the CEO , you will oversee the organization, scheduling, and distribution of content across all platforms tied to the CEO’s personal brand. This includes support for both visual and written content across various channels.

This is a fast-paced, execution-driven role that requires adaptability, attention to detail, and the ability to keep up with the CEO’s travel, events, company campaigns, and evolving brand priorities.

The most critical responsibilities, but not limited to, are below:

• Manage Current Marketing Plan and Organize Social Media Content

Create and maintain a regular posting schedule tailored to all projects, campaigns, media features, education initiatives, promotions, events, and products marketed on CEO platforms (Instagram, TikTok, LinkedIn, YouTube, LTK, and Facebook). Organize video and photo content systematically to ensure all assets are effectively used.

• Set Audience Goals and Analyze Insights

Define key performance indicators (KPIs) to measure audience growth and engagement. Track and report metrics, bi-weekly, across all platforms, using insights to optimize strategies and align with company objectives.

• Develop Content to Elevate Brand and to Generate Revenue

Collaborate with the creative director and Empify team to oversee a multi-platform content calendar aligned with campaigns, media features, programs, events, and product launches. Leverage event footage, day-in-the-life, GRWM (Get Ready With Me), video shoot footage, educational content, and additional clips to create engaging and relatable content. Focus on cultivating leads and impacting the audience through aesthetically pleasing and educational content across platforms.

• Engage With the Audience Across All Platforms

Respond to comments, inquiries, and messages, fostering meaningful connections with the audience. Oversee social media interactions to ensure timely, consistent engagement across Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.

• Manage, Strategize, and Post Video, Written & Photo Content

Oversee daily review, editing, and distribution of written, video and photo content. Post and manage 30–50 pieces of content per platform monthly, ensuring they align with audience expectations and trends. Create and post Instagram Stories regularly to share updates, behind-the-scenes moments, and key initiatives across Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.

• Organize and Direct Creative Production

Work alongside the creative director and Empify Team to plan and execute video shoots, photo sessions, and other creative projects to produce high-quality, on-brand content. Develop innovative ideas to grow the CEO’s following and build a stronger digital presence.

• Develop Systems and Strategies to Generate Leads

Implement and refine social media systems to convert engagement into leads, driving measurable business outcomes. Work collaboratively with the team to integrate lead generation strategies into the broader marketing plan that generates revenue for the business.

• Capture and Create On-the-Go Content

Capture content during events, media features, and lifestyle moments. This includes taking photos, creating content for Instagram Stories, and documenting behind-the-scenes moments at shoots and other key activities.

• Act as Liaison for agencies and the Empify Marketing Team

Facilitate scheduling, meetings, and campaign support for all parties involved with helping expand the brand of the CEO of Empify. Serve as the primary point of contact to ensure seamless communication, resource delivery, and alignment with revenue and lead generation goals.

Desired Skills & Work History

• Experience managing content for a personal brand - ideally supporting a CEO, public figure, or influencer with a strong digital presence
• Proven track record supporting content tied to revenue-generating strategies, including launches, events, lead magnets, and campaigns
• Strong understanding of brand alignment, tone, and storytelling across multiple platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube, etc.)
• Highly organized with experience managing multiple content calendars, asset libraries, and scheduling tools
• Ability to track performance metrics and make adjustments to improve reach, engagement, and impact
• Comfortable in a fast-paced environment with shifting priorities, tight timelines, and a high standard for execution
• Excellent written communication and editing skills, with attention to brand voice across captions, newsletters, and public-facing updates
• Self-starter with strong judgment, discretion, and the ability to manage both structured and unstructured assignments with minimal oversight
• Proficient in both Microsoft and Google tools (Word, Docs, Excel, Sheets etc.)
• Experience and proven track record of growing social media audiences
• A passion for creating impactful social media and video content

Education Background

• College degree or formal training post-high school
• Master’s degree in marketing, digital marketing, internet marketing or related field

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