Job Description

Overview Marketing Manager (Contract Position) at Guinness Open Gate Brewery Baltimore. We are seeking a highly strategic, entrepreneurial, and collaborative individual who can assist in the creation and execution of OGB brand strategy, marketing, and activation plans to drive awareness and visitation for the Open Gate Brewery in the Baltimore and Beltway Market areas. Profile A successful candidate will be a proactive self-starter who can help set the brewery’s vision and brand/marketing strategy, and effectively collaborate with internal (brand, OGB, commercial) and external partners (third-party operations partners, local and national agencies) to drive visitation and revenue while bringing best-in-class guest experiences to life. They should be comfortable developing consumer-centric marketing plans, managing communications channels, and creating and implementing on-site activations in fast-paced hospitality environments. Role Responsibilities This role reports directly to the Head of Guinness Brand Homes and works in collaboration with the OGB Baltimore Operations Manager and our local media/PR agency of record, Collins and Co. Drive market awareness and site visitation for the OGB Baltimore. Own communication and messaging for OGBs, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM, and all associated third-party and agency management. Deliver best-in-class on-site Guinness experiences that drive brand love, emotional engagement, and trial among local community and tourism traffic. Act as liaison with local community, brewing industry, government, and others as representative of OGBs as needed. Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally. Partner with Regional Marketing Managers and the Guinness brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting visitation and OGB beer sales where relevant. Work with Operations Managers and third-party partners to develop and implement on-site activations that drive visitation and extend the reach of the brand into the market. Understand and evaluate the effectiveness of marketing activities and consumer outreach tools used at brand homes around the world to optimize and apply them as standard methodologies within the OGB marketing ecosystem. Budget management and performance reporting. This position is located in Baltimore, MD with possible travel to Chicago and NYC. Salary Range: $75-$92K Experience / skills required 3 years+ marketing experience in beverage alcohol, hospitality, or destination/experience preferred. Experience with breweries/taprooms, product innovation (especially beer), and brand activations preferred. Experience building and implementing strategic plans, integrated marketing programs, and consumer engagement tools. Ability to analyze data and market information to recommend business actions. Proven success in fast-paced, independent environments with bias for action. Effective budget management and experience with performance reporting. Ability to enroll and motivate a complex partner organization. Seniority level Mid-Senior level Employment type Contract Job function Marketing and Sales Industries Public Relations and Communications Services #J-18808-Ljbffr Collins + Co.

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